Communications Plans For Nonprofits Strategic Shortcuts For Planning On The Fly

By Sherri Garrity

Many organizations, large and small, do not have the luxury of preparing well-researched, detailed communications strategies for every opportunity that comes along. Much of the time, project management and communications are ‘just in time’ activities.

Whether or not you already have an annual communications plan, you’ll likely have some ideas or things you’d like to do next year. Your organization’s strategic plan or a priorities document will outline the broader goals for your organization, e.g. to secure sustainable funding, to launch a project or initiative, to build relationships with group A, etc. Let this plan be your guide. To define your audiences, think of the groups of people you need to collaborate with, or influence in some way to achieve your goals.

Now, as you encounter opportunities, such as an invitation to participate in a conference or event, or the chance to work with another organization in an area of mutual interest, you’ll need to decide whether it’s strategically worthwhile.

Ask these questions:

1. What objective does it serve?

There’s a reason why this is the number one question on the list. If your idea or opportunity doesn’t get you closer to achieving at least one larger objective, preferably from your organization’s strategic plan, you probably shouldn’t pursue it.

2. Who is the audience?

[youtube]http://www.youtube.com/watch?v=ESY97_JreNY[/youtube]

Secondly, if the audience reached by the opportunity isn’t one that you have defined as a key audience for your organization, it may not make a lot of sense to spend too much time communicating to it. There are many promotional opportunities that fit into this category; they are often nice to haves rather than have to haves.

3. What do you want to achieve?

If you determine the opportunity is a good fit to advance a larger objective, and that it reaches the right audience, you’ll want to identify specifically what you intend to achieve. For example, if you have accepted a speaking presentation, your goal might be to use it as a platform to announce a new initiative. Deciding this will help figure out what you’ll need to focus on in developing material for this opportunity.

4. What’s the payoff?

At the end of the day, there has to be a return on your investment. This can be measured in hard results, for example, the number of media calls, new clients or donations, or softer results, like making your cause known to a new organization or community. Events are a great example of this. They are labour intensive and not always a huge money maker, but they can’t be beat for cultivating relationships and raising profile quickly.

5. How much will it cost – time plus money?

Even ‘free’ opportunities have a real cost. Be sure to factor in staff and volunteer time, as well as budget into your decision making and planning.

6. Is the timing suitable?

Sometimes the best opportunity comes at the worst time. The timing should line up with your organization’s timeline. For example, participating in a newspaper supplement that comes out in a season your organization doesn’t offer programs, or when your audiences’ attentions are focused elsewhere, may not provide you with enough return to make the expense worth your while.

7. Who will do the work?

Beyond the actual delegation of tasks and deadlines, it’s important to think about who will need to be available and who else might be affected. You will need to identify and plan for this in advance. Examples that create communications mayhem are sending out a news release when the spokesperson isn’t available to interview, or not having people available or prepared to answer inquiries.

8. How will you define and measure success?

Back to number three, take the time to verbalize or document what you will consider as achieving your goal. Without doing this, you can only rely on subjective impressions to measure your success. When your action is complete, make sure you evaluate it and note any lessons learned for the next time.

9. What work have you already done that you can reuse?

Don’t reinvent the wheel. Reuse information you have developed for other projects, by adapting them for this. Tip: keep a sample binder with speeches, ads, funding proposals and reports, etc. and use this as a source.

10. How can you leverage it after it’s done?

Sometimes the value in the opportunity is what it leads to. If you’re going to put a lot of effort into something, seek other opportunities to take it to the next level. A presentation is a good example. Identify other places you can present it, write an article based on it, make it available on your website, and use it as a basis of a cultivation letter with your donors or others important to your organization.

Use this list and you will feel the satisfaction in seeing an objective set, a strategy implemented and evaluated to a successful conclusion, even without the advantage of a fully documented plan.

About the Author: Sherri Garrity is a consultant and coach who specializes in helping organizations achieve greater results through better communications from the inside out. She is the president of Make It Count Communications and author of the Ready, Aim, Inspire! blog for nonprofit organizations.

makeitcountcommunications.com/blog

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KKE: Interview with the Greek Communist Party

Thursday, May 13, 2010

Wikinews reporter Iain Macdonald has performed an interview with Dr Isabella Margara, a London-based member of the Communist Party of Greece (KKE). In the interview Margara sets out the communist response to current events in Greece as well as discussing the viability of a communist economy for the nation. She also hit back at Petros Tzomakas, a member of another Greek far-left party which criticised KKE in a previous interview.

The interview comes amid tensions in cash-strapped Greece, where the government is introducing controversial austerity measures to try to ease the nation’s debt-problem. An international rescue package has been prepared by European Union member states and the International Monetary Fund – should Greece require a bailout; protests have been held against government attempts to manage the economic situation.

Retrieved from “https://en.wikinews.org/w/index.php?title=KKE:_Interview_with_the_Greek_Communist_Party&oldid=4568134”

BC man is selling the boat from old TV series Gilligan’s Island

Tuesday, August 29, 2006

A man named George Schultz in Parksville, British Columbia is selling the boat from old TV series Gilligan’s Island at the cost of $99,000. The cruiser, originally cost about $290,000 in the 1960s.

“There have been a couple of modifications, so it doesn’t look exactly like the original,” said Shultz, a boat broker who’s selling the 36-foot Wheeler Express Cruiser for fellow Parksdale resident Scotty Taylor. “But it’s still the original boat.”

Originally, the boat’s name was The Blue Jacket.

“Just for the show, for a stage name, it was called the S.S. Minnow,” Shultz said. The name was a reference to Newton Minnow, once chairman of the FCC.

“He just liked the boat, he wanted to restore it, it was a nice looking boat, a wooden boat, a classic and he likes classic boats,” said Shultz. “The hole in the hull was actually the least of the repairs – the interior needed a lot more work”.

Someone later stole the plaque on the boat, but the 46-year-old boat still has the round life preserver with S.S. Minnow emblazoned on it and the skipper’s chair.

Retrieved from “https://en.wikinews.org/w/index.php?title=BC_man_is_selling_the_boat_from_old_TV_series_Gilligan%27s_Island&oldid=1093864”

Bitmover ends free Bitkeeper, replacement sought for managing Linux kernel code

April 7, 2005

Bitmover, the company producing a management program for computer source code named Bitkeeper (BK), announced on April 5 that it will no longer be providing a free version of its product.

As a result of Bitmover’s announcement, the programmer who wrote the original Linux kernel, Linus Torvalds, stated on a mailing list that he “decided to not use BK mainly because [he] need[s] to figure out the alternatives”. As to an alternative to Bitkeeper, Torvalds hinted that he is considering Monotone but that Subversion, a recent replacement for CVS, is out of the running. Bitkeeper was originally developed to allow Torvalds to manage code contributions more easily, according to Jeremy Andrews at Kerneltrap.org, and was previously provided to kernel developers free of charge, though it was restricted in its use.

Bitkeeper is the software that Torvalds and hundreds of other Linux developers use to manage submissions of code to the Linux kernel, the heart of the computer operating systems referred to as “Linux” or “GNU/Linux”. Linux is distributed in many different forms, bundled with other software by companies such as Red Hat, Novell, and Linspire.

While the details are not clear, it appears from Andrews’ article that Bitmover’s decision to stop releasing the free version of Bitkeeper is related to a dispute with Torvalds’ employer, Open Source Development Labs (OSDL).

According to Kerneltrap, an OSDL contractor had been reverse engineering the free version of Bitkeeper in order to make an open source replacement, which is prohibited by the license under which the free version of Bitkeeper is released. Nevertheless, Torvalds notes in his post that he is “personally very happy with BK, and with Larry [McVoy, the CEO of Bitmover].”

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Top 10 Anti Aging Foods For The Skin

By Susan T.G William

Aging and food are related. Do you know that foods play an important role in helping to fight the signs of aging. Different types of foods have different nutrients that can help us to sustain youth. Therefore it is very important to watch what you eat to ensure that you eat foods that can help you look young and feel young. You can feel the difference by looking at your skin, whether it is smooth or with wrinkles. So eating the right food can help you halt the signs of aging thus making you look younger for a longer time.

There are many categories of foods. Surprisingly, there is a category of foods known as superfoods. How do we define superfoods? Superfoods are foods that contain high amount of Essential Fatty Acids, antioxidants and fiber. However, superfoods may contain one or more of the nutrients. Studies shown that there are particular superfoods can reduce levels of cholesterol, lower the risk of heart diseases and ensure organs are functioning properly. The EFAs, antioxidants and fiber are able to provide sufficient nutrients for the body so that cells are able to repair itself and keep the digestive system healthy apart from erasing wrinkles.

Scientists have narrowed down the superfoods to the top ten superfoods that are proven to be fully beneficial. They are green foods, barley, acai, allium family, beans or lentils, sprouts, hot peppers, buckwheat, yogurt or kefir and nuts or seeds. These are the top superfoods that have high level of EFAs, antioxidants and fiber that are scinetifically proven against all other types of foods in the laboratories.

[youtube]http://www.youtube.com/watch?v=KbU-3q-MAYE[/youtube]

Green foods have the power to lower the risk of getting cancers, lower the cholesterol levels and reduce the high blood pressure. Barley is the best source for fiber and it is useful in helping to regulate the level of blood sugar. Acai is full of antioxidants and EFAs. The allium family include garlic, onions, chives, shallots and leeks that have very powerful antioxidants for better liver functions. Beans and lentils are rich in antioxidants and have low GI. Sprouts are rich in protein and vitamin C.

Hot peppers on the other hand are full of antioxidants and also capsaicinoids that is anti-cancer compund. Buckwheat is not truely grain but it is healthier than rice, corn and wheat. Yogurt or kefir have live cultures that promote good health. Last but not least the nuts and seeds have EFAs to ensure healthy skin and is one the great superfoods. These are extremely powerful superfoods, otherwise they would not be in this group of superfoods.

The good thing about these superfoods is that they are not expensive and not difficult to find in local stores and supermarkets, thus you have easy access to all these foods. The price is affordable and it is all natural. To look good and feel young, you don’t have to waste tons of money buying beauty products that are chemically produced. So, you don’t have to consume poison to sustain youth but with natural foods you can achieve the same results and perhaps even better than dietary supplements.

So there you have it, the list of the top ten superfoods you should be eating more in your daily meals while cutting down on the others so that you will look and feel younger, live a healthy life, have firmer skin, no wrinkles and definitely, no signs of aging at all. Best of all it is a natural way.

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New law to help asbestos sufferers in Victoria, Australia

Saturday, May 24, 2008

New legislation in Victoria, Australia will provide for greater compensation for victims suffering from effects of exposure to asbestos. The legislation is called “Bernie Banton law”, after the late campaigner for asbestos-related issues. The law will remove a restriction which prevented asbestos victims from making another claim after being diagnosed with a terminal illness. Banton contracted mesothelioma after working for the Netherlands-based company James Hardie, and died in 2007.

Prior to the Banton law victims of asbestos exposure could seek compensation for asbestosis, a disease resulting from exposure which causes lung scarring, but were unable to seek compensation if they were later diagnosed with mesothelioma.

Mesothelioma is a cancer which develops in the sac surrounding the lungs and chest cavity, abdominal cavity, or the sac surrounding the heart. Patients with malignant mesothelioma generally do not have positive outcomes, and once diagnosed have six months to a year to live. Asbestos usage has been banned in Victoria, Australia since 2003.

Allowing an exception to the normal rule that court-awarded compensation is final will allow compensation for the true effects of asbestos exposure.

Victorian Premier John Brumby welcomed the legislation, saying: “Victorian workers deserve fair compensation for illnesses and injuries they have received just by doing their job.” Brumby acknowledged that Victoria had lagged behind other states in its asbestos compensation practices. “Allowing an exception to the normal rule that court-awarded compensation is final will allow compensation for the true effects of asbestos exposure,” explained Brumby.

Bernie Banton’s widow, Karen Banton, stood alongside John Brumby as the legislation was announced, and spoke out in favor of the law. “The uncertainty that these Victorian families have suffered up until this point, the dilemma of whether I claim and whether I wait … it would be a terrible choice to have to make,” she said. She said her late husband would have been honored by the legislation’s passage, and was appreciative that his name was associated with the cause of justice in the country. “I’m sure Bernie’s looking down from heaven, feeling very honoured and humbled that his name continues to be associated with the fight to correct injustice,” she said.

There’s a lot of asbestos around, this is a live issue for the community and we strongly welcome this initiative.

The Australian Manufacturing Workers Union and the Victorian Trades Hall Council supported the legislation’s passage, as did Martin Kingham of the Asbestos Diseases Society of Victoria. Kingham said that in the past asbestos sufferers were wary about whether or not to make a claim: “They’ve had to gamble on whether to make a claim now and to cut off any compensation for more serious fatal illness or to, basically, sit it out and wait and see what happens to them and potentially not getting compensated for their original asbestosis.”

“There’s a lot of asbestos around, this is a live issue for the community and we strongly welcome this initiative,” said Australian Manufacturing Workers Union Victorian secretary Steve Dargavel. Victorian Trades Hall Council secretary Brian Boyd called the legislation “a good and decent thing” but said more action was needed to better protect asbestos victims’ families. The additional claims are expected to help approximately 50 people each year. The legislation will be introduced in the State Parliament next year.

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Tornadoes cause millions in damages in Waco, Texas

Saturday, May 6, 2006

Early Saturday morning winds up to 90 miles per hour struck Waco, Texas and central McLennan County, United States, causing widespread damage and leaving many households without electricity.

No deaths or serious injuries have been reported; however, there is a tremendous amount of damage in 15 areas of the city, leading Mayor Virgina DuPuy to declare the city a disaster area.

The hardest hit area was Franklin Avenue, where the Coca-Cola bottling plant’s roof was peeled open as if by a giant can-opener. There were Sprite bottles spread out onto the street. The nearby Furniture Row shopping center was also hit hard. Some furniture was found as far as three-quarters of a mile away. Other hard-hit areas were Robinson, Hewitt, Woodway, and Speegleville. Densely populated Inner Waco was spared of any catastrophic damage, though hundreds, and possibly thousands, of trees have fallen, and roofs destroyed.

The main concern is restoring power to over 23,000 households and businesses. Many gas stations and grocery stores in the disaster areas were closed until power is restored. Those that remained open have had to throw out all perishable items. Also of concern is getting electricity to those with medical needs. The city has provided help to those without power at the Dewey Recreation Center.

The storm is the hardest to hit the area since the tornado that struck on May 11, 1953, which tore through downtown and killed 114 people.

Waco has seen more than its share of tornadoes recently. Only a week ago, an F1 tornado damaged many houses along Orchid and Kendall Lanes. No people were injured, though two horses were killed when their stable collapsed.

The National Weather Service confirmed this morning’s winds were a F2 tornado, where wind speeds may have reached 115 miles per hour in some locations.

Retrieved from “https://en.wikinews.org/w/index.php?title=Tornadoes_cause_millions_in_damages_in_Waco,_Texas&oldid=2541599”

Head Out Just About Anywhere And Camp Out Anywhere By Using Off Road Camp Trailers

Head Out Just About Anywhere And Camp Out Anywhere By Using Off Road Camp Trailers

by

Mikail Gordonson

Off road camping as well as adventuring is one of the most favored activities in the whole country, we\’re spoiled with some of the most breath taking as well as awe inspiring nature anywhere in the world and we adore to explore it. A few generations ago your own grand parents also liked to go on outdoor camping vacations however they were a bit more restricted in where they could go on camping holidays. This was primarily because of the design and functionality of the caravans as well as camping gear of the era. Caravans were rather bulky in order to make them as spacious and as \’home away from home\’ as possible. It was great for certain reasons because it meant that you did not have to do without a couple of home style comforts but it also meant you needed to choose where to go a little more carefully.

[youtube]http://www.youtube.com/watch?v=coGcwziLDs4[/youtube]

Today things are entirely different, gone are the days of cumbersome caravans being towed by your average family saloon vehicle or station wagon. Gone are the days of needing to carefully pick your camping vacation for fear of breaking your caravan. Todays modern day hiking as well as adventure enthusiasts are a good deal better equipped to deal with almost any terrain and any situation. Today four by four automobiles are very typical and many households own a minumum of one all terrain vehicle. These permit the whole family to go on a camping expedition without having to be worried about anything. This is in large because of something called an off road camp trailer. An off road camp trailer is a wonderful advance in the field of trailers and basically combines certain characteristics most often associated with caravans and certain, really convenient qualities most commonly associated with trailers. Trailers are generally used for the actual transport of extra goods, for example if you are planning on a regular camping vacation or even a regular self accommodation style vacation you would then usually use your conventional trailer to stow as well as transport all your regular luggage and vacation accoutrements. With an off road camp trailer the entire concept is actually taken to a much higher level, you should use an off road camp trailer to transport your baggage as with a regular trailer however here\’s where it will get much more fascinating. An off road camp trailer is quite specially engineered to transport not just your luggage but it can transport all the equipment you could possibly need for the most rugged off road adventure holiday that you could perhaps think of. With respect to the type of off road camp trailer you select you may also carry an on board fridge and even a fold up tent on top of the trailer! All in all an off road camp trailer is an amazing piece of equipment, not only can it carry anything and everything you might need for any kind of adventure you could possibly think of but it may also keep you safe by providing above ground shelter and the ability to carry much needed field tools to keep you out of real danger.

Mikail is a dedicated journalist and website manager for online websites which includes

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On the campaign trail in the USA, October 2020

Monday, November 2, 2020

The following is the sixth and final edition of a monthly series chronicling the 2020 United States presidential election. It features original material compiled throughout the previous month after an overview of the month’s biggest stories.

This month’s spotlight on the campaign trail: the Free and Equal Elections Foundation holds two presidential debates, three candidates who did not participate in those debates give their final pleas to voters, and three political pundits give their predictions on the outcome of the election.

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Wikinews interviews biologist Chris Simon about periodical cicadas

Wednesday, June 12, 2013

In May, periodical cicadas with 17 years life cycle emerged on the East Coast of the USA after underground development as juveniles since 1996. Researchers and scientists worked to map and study the rare wave, and the locals prepared for the noisy event. First recorded in 1666, the Magicicada septendecim species recently emerged in 1979, 1996, this year, with a next wave due in 2030.

This week, Wikinews interviewed Chris Simon, an ecology and evolutionary biologist at University of Connecticut, about the cicadas.

((Wikinews)) What caused your initial interest in periodical cicadas?

Chris Simon: As an undergraduate student, I was interested in the formation of species so when I went to graduate school I looked for a study organism that was likely to be in the process of forming new species. I chose periodical cicadas because they are broken up into reproductively isolated broods (or year classes). Reproductive isolation leads to speciation so I planned to study biochemical differences among the broods.

((WN)) You study the emergence of the periodical cicadas. What do you study? What observations are you making?

CS: We record exactly where each cicada population emerges (using GPS automated mapping and crowd sourcing). We record the presence or absence of each of the three morphologically distinct species groups of periodical cicadas (Decim group, Cassini group, and Decula group). We collect specimens for DNA analysis. We look for cicadas coming up one and four years early and late. We dig up cicada nymphs and monitor their growth rates.

((WN)) What equipment do you use?

CS: Nets, shovels, automated GPS recorders, cameras, laptop computers, automated DNA sequencers.

((WN)) Do you study the periodical cicadas with anyone else? What is their role?

CS: Yes, there are a large number of people studying periodical cicadas in my lab and in other labs. My lab is made up of Research Scientists, Postdoctoral Researchers, a technician, graduate students, and undergraduates. Research Scientist John Cooley is the leader of the GPS mapping project; he invented the automated GPS recorder; he built our crowd-sourcing website, and he is instrumental in public outreach. Postdoctoral research David Marshall also participates in the mapping project and leads the part of the research related to the mapping of stragglers. John and Dave and Technician Kathy Hill all study periodical cicada mating behavior and conduct mating and hybridization experiments. One of my graduate students Beth Wade has participated in the nymph collections and will soon start genetic work involving genome wide association mapping designed to locate genes related to life cycle. My graduate student Russ Meister is studying the genes of the bacterial endosymbionts of cicadas. My current undergraduate honors student Erin Dwyer is also studying the development of Magicicada nymphs and is helping to design a lab exercise for college students around the eastern US to do the same. Many of my past undergraduate students have studied the biochemical genetics and development of periodical cicadas. See the Simon Lab website.
CS: We are collaborating with Teiji Sota at the University Kyoto and Jin Yoshimura at Shizuoka University in Japan. They are studying the phylogeography of Magicicada. We are collaborating with John McCutcheon of the University of Montana who is studying the endosymbiont genomes.
CS: We are also collaborating with ecologists Rick Karban and Louie Yang, both professors at UC Davis who have an interest in cicada population dynamics and nutrient cycling in the ecosystem.

((WN)) You studied the periodical cicadas in 1979 and 1996 too. What changes with time?

CS: I have studied periodical cicadas since I was a student back in 1974. What changes with time is increased human development constantly shrinking the patch size of cicada populations.

((WN)) What are your thoughts on the long life span of the periodical cicadas? Why could it be so? What advantages and what disadvantages does it have?

CS: Most or all cicadas have long life cycles compared to your typical annual insect. Examples have been found of two-year to 9-year cycles in different species. Periodical cicadas evolved an even-longer life cycle and I think that part of this relates to the evolution of their synchronized life cycles and peculiar safety-in-numbers strategy for survival. To become synchronized, periodical cicadas had to evolve an exact length life cycle and all adults would have to appear in the same year. Because the nymphs grow at different rates underground, a longer life cycle and a way of counting years must have evolved so that the individuals that get to the last nymphal (underground juvenile) stage first would wait long enough for all other individuals in the population to become ready to emerge.

((WN)) News reports mention this is ‘Brood II’ of the periodical cicadas. What are the distinctive features of this specific species and what is its full scientific name?

CS: The same species exist in multiple broods. No species is restricted to Brood II. The three species present in Brood II are: Magicicada septendecim, M. cassini, and M. septendecula. These same three species are found in every 17-year brood (except the farthest north which only has M. septendecim).

((WN)) At what depth do the cicadas juveniles live underground?

CS: Most live within the top foot of soil but some have been found deeper. We do not know if they go deeper in winter. We need to do much more digging to understand the nymphs.

((WN)) How do people prepare for the cicada emergence?

CS: Of course various people prepare in different ways. Ideally, everyone prepares by studying information available on the web (especially on our websites Magicicada Central and Magicicada.org).

((WN)) Do cicadas affect transport in the local area?

CS: No, not really. Occasionally individuals can be seeing flying across highways and sometimes they smash into cars.

((WN)) Do cicadas usually stay outside or do they also invade houses too?

CS: They stay outside. One might accidentally fly in through an open window but that would be rare.

((WN)) What do the cicadas eat?

CS: Cicadas suck xylem fluid (the watery fluid coming up from the roots of plants) in deciduous forest trees and herbs. Essential amino acids in the cicada diet are supplied by their bacterial endosymbionts. There are two species of endosymbionts. One makes 8 essential amino acids and one makes two essential amino acids.

((WN)) Do cicadas damage crops or city vegetation? What damage?

CS: Cicadas do not chew leave so they do not damage crops like other insects. They can inflict some damage by their egg laying. Cicadas lay eggs in pencil-sized tree branches. If there are not enough branches available, too many female cicadas may lay eggs in a single branch weakening it and making it susceptible to breakage by wind. This can sometimes cause damage in fruit orchards. If the branches break, the eggs die so this behavior is selected against by natural selection.

((WN)) Thank you.

CS: You’re welcome. I am happy to have this opportunity to communicate with your readers!
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