It Marketing: Benefits Focused Sales Letter

By Joshua Feinberg

No matter what niche you’re in, you should write a benefits-focused sales letter. In this article you’ll learn how this letter can improve your IT marketing.

Your high school English teacher probably told you that when you’re writing a business letter, keep it nice and short and sweet. Put that advice away. (Your high school English teacher probably never sold anything besides his or her daughter’s Girl Scout cookies!)

Long Sales Letters Should Be Used:

When you’re looking to build urgency

When you’re looking to stir up the pot

[youtube]http://www.youtube.com/watch?v=2fk0l1lRdfo[/youtube]

When you’re looking to get people to take action

When you’re looking to take them through the pain of what happens when they don’t do things the right way with data security

When you’re looking to take them through the joy and elation of making their staff so much more productive

When you’re looking at explaining to prospects the benefits of being able to grow their company 150% to 200% without adding much more in terms of staff

Theese are the kinds things that are best conveyed in long sales copy IT marketing letters. Don’t be afraid to do them!

Write to Your Prospect’s Points of Pain

If you don’t have a lot of expertise in writing sales letters, you may want to hire an advertising or marketing consultant or a freelance copywriter, who can do them for you. Whether you write it yourself, or outsource it, you must know your prospects’ hot buttons. And you must know the main points of pain for your particular niche.

Offer Something for Free

To generate demand with IT marketing, you may just need to send out a letter with your business card and offer some kind of bribe like a free one-hour needs assessment. Just make sure you have a deadline and limit the freebie to the first ___ local businesses that respond.

If you’re coming across as the IT expert for a niche industry, your IT marketing letters and calls should be a lot more welcomed. Your knowledge will be conveyed in the headline, and throughout the entire letter. You’re offering something that’s totally, completely relevant and most professionals will be open to hearing you.

Be sure you letter talks about work that you’ve done for other firms like theirs (think testimonials) and how you can help them. The general trends and problems of the industry will really hit home with the person that you’re targeting.

The Bottom Line on IT Marketing Sales Letters

Don’t forget, the goal with this IT marketing project should be to move your prospect onto the next logical step which is more often than not an in-depth billable IT audit. You’re moving them from free to fee… your proving ground project.

Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved.

About the Author: Joshua Feinberg helps computer consultant business owners get steady, high-paying clients. Sign-up now for Joshua’s free audio training that shows you how to use field-tested, proven Small Biz Tech Talk tools at

SmallBizTechTalk.com/blog

Source:

isnare.com

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Google re-opens online word processor service

Monday, August 21, 2006

According to published reports and information posted to the Writely.com website and blog, the service has re-opened its Writely account beta program.

The Writely beta was launched in August 2005,and Google acquired the Writely technology on March 9, 2006. The core Writely service provides a free online collaborative word processor which is widely viewed as an alternative and potential competitor to more traditional locally-run word processing software.

The service has claimed that thousands of people had previously registered for the service exclusively driven by word-of-mouth and the Writely blog. Shortly after being acquired by Google, the company greatly restricted the service and maintained a future customer sign up waiting list.

Writely re-opened its beta service on August 17, 2006. According to the company’s blog, the timing of the re-launch was due to a positive product review on CNET combined with persistent email requests asking the service to re-open. Additionally, Writely is planning to make its service available as part of the Google Account sign-in sometime on the near future.

A number of industry sources have speculated on why Google chose to issue a press release on August 17, 2006 touting its involvement in a Star Trek convention and failed to release any information on the Writely beta re-open. While Google has proven reticent to release and publish product information in the past, the lack of any published information for the Writely beta re-open has generated a greater than usual number of web posts and articles addressing the subject.

Retrieved from “https://en.wikinews.org/w/index.php?title=Google_re-opens_online_word_processor_service&oldid=928896”

China steps up anti-gambling campaign

Sunday, February 20, 2005

Beijing (??; pinyin: B?ij?ng) —Chinese President Hu Jintao is stepping up a government campaign to eradicate illegal gambling in China, detaining over 4,000 gamblers in an effort to clean up the public image of the Communist party.

Cadres and officials within the party have been caught using illicit funds, sometimes embezzled from local, state-run organizations, to gamble at casinos set up in border-towns within North Korea, in Macau, and in other popular gambling resorts outside of the direct control of the mainland government.

To assuage any fears that this latest campaign extends to ordinary working-class citizens, Deputy Public Security Minister Bu Jingfu has announced that ordinary citizens need not worry about being prosecuted for “friendly” games of mahjong. He did not specifically address whether mainland citizens should reconsider visiting the numerous mahjong gaming parlors which dot urban centers throughout the country.

“The whip that is used to beat wolves should not be used to beat sheep,” stated Bu Jingfu.

China allows a “social welfare” lottery, for which citizens can purchase tickets that help to fund social programs. However, this legal form of gambling is mostly favored by lower-income players who don’t have the opportunity to travel to the lavish gaming casinos frequented by the wealthier class of businessmen and party officials who can travel across the border on easily obtained one or two-day visas.

Despite relatively harsh penalties for those who are caught participating in illegal gambling operations, a number of provinces are well-known for hosting high-stakes gamblers in illegal, underground operations that are run on the mainland under the noses of local authorities. To combat these operations on a national level, the Public Security Ministry has sent 13 “inspection teams” to these provinces in an attempt to crack down on these operations.

One historian believes that China’s government, which in its various forms has tried to stop avid gamblers for thousands of years, will have no better luck with its current campaign, than it has in the past.

“It is really hard to get rid of gambling,” said Guo Shuanglin, a professor of history at People’s University in Beijing.

Guo explained, “There were strict laws against gambling in almost every dynasty in China. Take the Song Dynasty, for example, when gamblers were sentenced to death. In the Ming Dynasty, gamblers’ hands were chopped off. Even in the period of the Republic of China, they had a very strict anti-gambling law.”

As far away as Las Vegas, casino operators are seeing a shift in demographics for their most elite players, called “whales”, who are known to bet upwards of US$50,000 a hand. Since the 1980s, Las Vegas has seen a shift from Japanese businessmen to Chinese players, who now make up over 50% of the high-end clientele at some Las Vegas casinos.

Shen Mingming, a Beijing University expert on Chinese gambling, is skeptical that China’s government can sustain a long-term campaign against gambling.

“It means long hours for the police, and it cannot be sustained,” he said. “When the campaign is over, these organizations just quietly come back to life. Can you keep doing these campaigns every few months?”

However, this time China’s government has set up a special telephone number, to encourage citizens to turn in government officials who are embezzling government funds for illicit gambling runs.

China has recently conducted a series of high-profile arrests of corrupt officials who are caught gambling with public funds, two of whom used tens of millions of dollars to fund their gambling lifestyle.

The government has also made one special arrest to show that even high-level officials are not immune to prosecution due to their party position. Cai Haowen, who had been groomed by former Chinese President Jiang Zemin, was arrested this month on an overnight train in Jilin (??; pinyin: Jílín) province, while fleeing authorities for embezzling hundreds of thousands of dollars and losing it all while gambling.

Finally, China is starting to crack down on the easy visa programs which have permitted so much traffic to gambling emporiums outside of mainland government control. The new visa program requires that records be kept of the identity of the visa holder. This new visa requirement has started to have a noticeable effect on some border-town casinos, leaving a number of properties with idle employees and few Chinese customers.

Retrieved from “https://en.wikinews.org/w/index.php?title=China_steps_up_anti-gambling_campaign&oldid=4197824”

UK Celebrity Big Brother loses sponsorship over racism allegations

Thursday, January 18, 2007

In the United Kingdom, The Carphone Warehouse, Celebrity Big Brother’s sponsor, has pulled out after some of the reality TV show’s contestants were accused of racism, with which the company did not want to be associated. The Perfume Shop has announced they will withdraw the perfume Shh… of Jade Goody, one of the contestants accused of bullying with a racist undertone. Motorcycle insurance company Bennetts unilaterally terminated its deal with former Miss England Danielle Lloyd to front an advertisement campaign.

The accusations centre around recent comments made by Jade Goody, Danielle Lloyd and Jo O’Meara (a former member of pop act S Club 7) about Bollywood actress Shilpa Shetty. The racism row was sparked by Jade’s mother, who referred to Shilpa as “the Indian”, instead of calling her by her name. She also asked Shilpa: “Do you live in a house or a shack?” There have been remarks over her accent, her alleged lack of hygiene when cooking, and reactions because she touched the food of housemates with her hands. Danielle Lloyd said: “You don’t know where those hands have been.” Lloyd also commented to Goody about the Indian actress: “She wants to be white”.

When asked about the incident in the Diary Room, Shetty said “…I don’t feel there was any racial discrimination happening from Jade’s end. I think there are a lot of insecurities from her end but it’s definitely not racial.”

Hertfordshire Police, the constabulary within which the Big Brother House falls, have received numerous formal complaints they will be investigating. Politicians, other celebrities, and fans spoke of their disgust as the UK media regulator Ofcom received a record number of complaints that rose tonight to 33,000. The Commission for Racial Equality is investigating if the footage was manipulated to deliberately imply racism.

Labour Party MP Keith Vaz even proposed a motion in the House of Commons condemning the abuse. He said “If this racist behaviour goes on, they [Jo O’Meara, Danielle Lloyd and Jade Goody] should be asked to leave”. Chancellor Gordon Brown, currently on tour in India, told reporters in Bangalore: “I want to reassure people that what British people are proud of is our reputation for tolerance and fairness.” Others believe this reflects a racist tendency in British our Western society in general. The newspaper Times of India ran the headline “Big(ot) Brother bullies Shilpa”. “What is happening in Big Brother is just holding the mirror to the western society. This is the real, discriminating face of the West.”, was the reaction of Bollywood film director Mahesh Bhatt. Ken Livingstone, the Mayor of London, accused Channel 4 of damaging the country’s reputation.

The show was recently losing viewers, but as a result of the controversy, viewing rates are up for the program.

Retrieved from “https://en.wikinews.org/w/index.php?title=UK_Celebrity_Big_Brother_loses_sponsorship_over_racism_allegations&oldid=2461475”

Recruiters: The Challenges Of Executive Head Hunters

By David Leonhardt

Once upon a time, head hunters were no more than common cannibals. Some people still view them that way, but executive recruiters are a vital link in a chain that keeps major enterprises functioning well.

The top positions at any organization dictate the fortunes of the company, the shareholders and the employees … and often the communities in which they are located. A good executive head hunter can ensure that new company executives have the skills required for the position and the challenges ahead. He can also ensure that the right executive is chosen, one whose style will flourish in the specific environment of that company.

However, modern executive recruiters face challenges to be effective. I caught up with Esther Barzel, co-owner of the

Online Recruiters Directory

.

Q:

What are the main challenges of executive head hunters in today’s business climate?

A:

To start with, the geographic net has become much wider. A head hunter in , say, New York City or Toronto, can no longer rely on finding the right candidate right in town. In fact, the ideal candidate might be just minutes away by Internet, but he might be located in another country or even on another continent. We are looking at a new breed of executive recruiter.

Executive Recruiter in the Internet Age

Q:

The Internet should make his job easier, right?

[youtube]http://www.youtube.com/watch?v=KCnIAzcI7po[/youtube]

A:

Yes…and no. He has to post requirements in more places and sift through more potential candidates to find the jewel he seeks. So his workload has actually increased.

Q:

Plus, I presume, he still faces the challenges of yesteryear?

A:

That’s right. He still has to make contact with potential candidates, conduct preliminary interviews, set up meetings with the company, attend to minute details, brief the interviewer, etc.

Q:

What about follow-up?

A: Yes, there is, of course, follow-up required after every interview, both with the client and with the prospect. It’s a busy job.

Does the Internet Make Life Easier Or Harder For Head Hunters

Q:

So how does the Internet make life easier for an executive recruiter?

A:

Now you have online communities and bulletin boards, such as

Monster.com

, where you can place ads for positions. This makes it somewhat easier to cast one’s net. Directories like ours help head hunters attract clients, so they can spend more recruiting and less time on business development.

Q:

Don’t online bulletin boards and directories just mean the head hunter has to spend more time in more places?

A:

Yes and no. Online resources are more easily searched than, say, paper. Our recruiter directory gives employers the chance to search by geography or by vocation, or by the type of position. This means they can find a recruiter that specializes in pharmaceutical sales, or who specializes in accounting, or whatever field. The head hunter spends less time answering questions from people who will never be their clients.

Q:

And I assume it works both ways?

A:

Yes, the recruiter gets resumes from only those people who are likely candidates for the types of positions he works on. The pharmaceutical recruiter, for example will not get a resume from someone whose background is in aeronautical engineering.

Q:

Wow, that’s a mouthful. I don’t know if I could even repeat that.

A:

Many executive recruiters could not repeat it, either. So the Internet is making it easier for them to receive resumes targeted to their field of expertise, saving them time…not to mention overexertion of their tongues.

On that humorous note, we thank Esther for taking the time to explain how the Internet is making life both more complex and easier for executive recruiters and head hunters.

About the Author: David Leonhardt is an

freelance writer near Montreal

. Read more about

current challenges of executive recruiters

and

head hunters

. Find out more about Esther Barzel’s

directory of online recruiting services

.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=896&ca=Career

Police evict Vestas protesters

Friday, August 7, 2009

The remaining six workers staging an occupation in Newport, Isle of Wight, England have left peacefully after police entered their factory.

After barricading the office which has served as a living quarters for 19 nights against police entry, three of the workers, Justin Moody, Mark Smith, and Dave Arbuthnott, exited via a fire escape escorted by security staff; two, Ian Terry and Mark Flower, abseiled down the factory’s wall; and Jaymie Rigby jumped thirty feet from a balcony to the bushes below. Rigby was examined at a local hospital after the jump but was found to be in good condition and released. The six were processed by police but not arrested.

The six, who as part of a group of around 25 entered the factory on the evening July 20, had been conducting their occupation in a bid to get the government to nationalise the factory. Despite rising profits and rising orders, Vestas has decided to close their production facilities in the United Kingdom and most of their facilities in Denmark, at a cost of 1900 jobs, in order to concentrate on growth in North and South America and in Asia. The Vestas factory in Newport does not produce blades for the UK market and the company has refused both a £6 million grant and offers from the government to assist the company in re-tooling the plant for production of British blades.

The company, in turn, blames the British government for making it too hard to obtain planning permission for on-shore wind farms. A Vestas spokesman, commenting to the BBC about the end of the occupation, said, “we have always understood the frustrations of the workers but have been surprised at the length of this action.”

The evicted workers say that, after spending time with their families, they plan to return to the protests against Vestas, joining the impromptu camp of hundreds of protesters which has sprung up outside the factory gates. The Vestas occupiers have received support from a broad coalition of left-wing political parties, trade unions, environmental groups, the Tory-dominated Isle of Wight Council, and a handful of MPs; today, the last major left party which had not joined the coalition, Arthur Scargill‘s Socialist Labour Party, released a statement saying

does it make sense that Vestas should be closed and the green ecology so beloved of this government should be transported here from the far corners of the world? The only sensible demand is for the nationalisation of the entire energy industry.

The SLP’s spokesman, Alan Johnson, went on to tell Wikinews that the occupiers “have our full support.” None of the three large parties dominating the British parliament have backed the Vestas workers, however, although the ruling Labour Party has recently sponsored talks between among the coalition of trade unions supporting the occupiers.

Police served the remaining occupiers notice to vacate the premises yesterday at noon; Vestas’s first attempt at obtaining a warrant was stymied in court when the defence successfully argued that notice requiring possession had not been correctly served to the occupiers.

The occupiers lived in the factory twenty-four hours a day during the occupation, sleeping in a 1600-square-foot (149-square-metre) office, maintaining hygiene as well as possible in the factory’s bathrooms, and eating one small meal a day — initially from the contents of vending machines, then from what the company management supplied supplemented by whatever protesters were able to get over the fence surrounding the factory. The RMT, which has arranged legal representation for the Vestas occupiers, has accused Vestas of violating human rights and at one point said it would arrange to have a helicopter airlift food into the workers.

The end of the Newport occupation does not represent the end of unrest at Vestas’s facilities in the Isle of Wight, however. A number of workers at Vestas’s smaller plant in Cowes occupied the plant there on the evening of August 4, with activists from the RMT and environmental groups taking to the roof and waving flags proclaiming the occupation.

Retrieved from “https://en.wikinews.org/w/index.php?title=Police_evict_Vestas_protesters&oldid=2461520”

Recall of Thomas the Tank Engine toys due to lead-paint fears

Thursday, June 21, 2007

A recall issued last week for Thomas the Tank Engine toys made in China and containing lead-based paint, is the latest scare for consumers, and follows recent scandals involving Chinese-made pet food, pharmaceuticals, toothpaste and other toys, The New York Times has reported in a series of articles.

Last week, RC2, a U.S. toy company based in Oak Brook, Illinois, issued a recall for its popular wooden “Thomas the Tank Engine and Friends” train sets. The recall involved 1.5 million “Thomas Wooden Railway” vehicles and train sets sold at toy stores and various retailers across the U.S. from January 2005 through June 2007.

A subsequent recall has been issued in the United Kingdom, where Thomas the Tank Engine was originated in the 1940s as a character in a children’s story by the Reverend W.V. Awdry. Around 70,000 toys are involved in the U.K. recall, according to The Guardian.

“RC2 has determined that the surface paints on the recalled products contain lead. Lead is toxic if ingested by young children and can cause adverse health effects,” the Consumer Product Safety Commission said in a press release dated June 13. “Consumers should take the recalled toys away from young children immediately and contact RC2 Corp. for a replacement toy,” the commission said.

Those “adverse health effects” could include brain and nerve damage, especially in young children, as well as blood and brain disorders. Severe lead poisoning causes vomiting, diarrhea, convulsions, anemia, loss of appetite, headaches and in particularly high doses, coma and death.

In an article on Monday, The New York Times reported that recalls have been issued for 24 different toys in the U.S. in the past year, and every one of them was made in China. According to the Toy Industry Association, toys made in China account for around 70 percent to 80 percent of all the toys sold in the U.S., The Times said.

“These are items that children are supposed to be playing with,” Prescott Carlson was quoted as saying by The Times. Carlson is a co-founder of a child-safety website called Imperfect Parent, which tracks recalls of toys and other baby products. “It should be at a point where companies in the United States that are importing these items are held liable,” Carlson said.

RC2 would not comment to The Times, and a Consumer Product Safety Commission spokesman would not say how long ago the problem with the lead paint was discovered.

For a follow-up article on Tuesday, The Times visited a factory in Dongguan, in China’s Guangdong province, where the “Thomas and Friends” toys are made. The paper interviewed workers and took photos on the factory floor.

“You’re intruding,” a factory manager identified only as Zhong was quoted as telling the reporters. “Tell me, why exactly are you here?”

During the visit, a reporter, translator and a photographer were detained by factory officials, and released a day later after local police and government officials intervened.

The factory also produces other toys for RC2, including toy John Deere trucks, NASCAR racing models and M&M’s cars, The Times said. RC2 makes the toys under licenses from various companies. The “Thomas and Friends” toys are made under license from Hit Entertainment, which owns the “Thomas” brand.

According to RC2, items in the “Thomas and Friends” recall are:

  • Red James Engine & Red James’ # 5 Coal Tender
  • Red Lights & Sounds James Engine & Red James’ #5
  • Lights & Sounds Coal Tender
  • James with Team Colors Engine & James with Team Colors *#5 Coal Tender
  • Red Skarloey Engine
  • Brown & Yellow Old Slow Coach
  • Red Hook & Ladder Truck & Red Water Tanker Truck
  • Red Musical Caboose
  • Red Sodor Line Caboose
  • Red Coal Car labeled “2006 Day Out With Thomas” on the Side
  • Red Baggage Car
  • Red Holiday Caboose
  • Red “Sodor Mail” Car
  • Red Fire Brigade Truck
  • Red Fire Brigade Train
  • Deluxe Sodor Fire Station
  • Red Coal Car
  • Yellow Box Car
  • Red Stop Sign
  • Yellow Railroad Crossing Sign
  • Yellow “Sodor Cargo Company” Cargo Piece
  • Smelting Yard
  • Ice Cream Factory

Toys listed that are marked with codes containing “WJ” or “AZ” are not included in the recall.

Earlier, RC2 said that customers would have to cover shipping costs to return the toys to the company. It later agreed to cover postage after angry complaints by parents, The Times said in an article yesterday. Refunds will take about two months.

Retrieved from “https://en.wikinews.org/w/index.php?title=Recall_of_Thomas_the_Tank_Engine_toys_due_to_lead-paint_fears&oldid=3806987”

‘Big Brother’ contestant Parker Somerville sounds off about the show and his aspirations

Tuesday, March 25, 2008

In the past two months, Parker Somerville, a videographer for the website TMZ.com, transitioned from an average guy leading an ordinary life, to living in an extraordinary voyeuristic existence, and back again to the beginning. Simply put, it was a transition from reality to reality, with a two-week detour in reality television. Somerville was a former contestant on the CBS reality TV staple Big Brother, currently in its ninth installment.

Evicted on Day 14, Somerville hoped to have another chance to play the game, but came in second in the special “America’s Choice” poll to bring back a former HouseGuest (the poll results were eventually not used at all and nobody was brought back). Now freed from a three-week sequester, Somerville was interviewed by Wikinews reporter Mike Halterman and he discussed his thoughts on Big Brother, how he and his fellow HouseGuests were portrayed and received, and what he plans to do now that his experience is, for the most part, over.

Somerville will return to Big Brother on finale night in five weeks. Please check your local listings for time and channel. Big Brother airs on CBS in the United States, Global in Canada, and E4 in the United Kingdom.

Retrieved from “https://en.wikinews.org/w/index.php?title=%27Big_Brother%27_contestant_Parker_Somerville_sounds_off_about_the_show_and_his_aspirations&oldid=4567527”

Annapolis Chiropractors Offer Unique Health Advantage}

Annapolis Chiropractors Offer Unique Health Advantage

by

[youtube]http://www.youtube.com/watch?v=-grhTGQbyMg[/youtube]

Dr. Tom Chaney

Annapolis Chiropractors offer their community a healthy advantage because they approach wellness from a holistic perspective. Health and fitness do not just happen it is a lifestyle choice. As you learn more about keeping your neuromuscular connections in balance, you also learn the appropriate actions to take and choices to make around your daily activities.

Chiropractic patients have a unique health advantage because they learn wellness techniques on a regular basis. People who visit chiropractors regularly for adjustments also learn proper posture, ergonomics, and techniques for strengthening weak areas of their body as well as proper stretching in order to stay supple and limber. Annapolis Chiropractors not only play a part in keeping their patients fit, they also extend their training to their patient’s families and friends through online videos as well as local seminars and demonstrations.A new patient usually goes through an orientation before or after they have had their initial exam. At this time they learn the about the process involved in maintaining a healthy spine. They will usually receive regular massage or soft tissue sessions along with their adjustments and most Annapolis chiropractors educate their patients on proper ergonomics.As our population ages, there is a pressing need for cost-effective health maintenance programs to help ward off the effects of aging. Chiropractic sessions demonstrate that we do not have to succumb to the ageing process but instead, stay sharp and fit for life. Annapolis Chiropractors show you how to maintain your body’s communication network.You learn how to ward off stress and remove excess pressure from your spine by adopting proper posture and making simple lifestyle changes. Regular chiropractic maintenance sessions help to keep the body in top neuromuscular condition. Many athletes benefit from regular adjustments and massage therapy. They found that regular sessions help to avoid injury while helping to increase balance and neuromuscular functions.Seniors have stated that regular adjustments help them to stay flexible, ensure balanced musculature and assist in pain management. Annapolis Chiropractors get referrals from doctors and clinicians in the area who understand the benefits of holistic health maintenance. Regular adjustments throughout the year helps to maintain a patient’s focus on wellness and lifestyle choices. Chiropractic patients who incorporate the ongoing training lead healthier lives and stay fit because they consider their health investment a lifelong pursuit.Others come into the office after an emergency and once they have healed, never return or consider the health benefits of chiropractic care. For them, the crisis is over and they return to their lives without ever considering the ongoing health benefits of chiropractic. Many of these cases are car accident victims, those with workplace related injuries, sports related mishaps and even arthritis and sciatica sufferers.You can find Annapolis Chiropractors in the phone book or on the Internet. Take your time when selecting a chiropractor, visit a few offices and speak with the staff to find out about their philosophy and services. Get to know the treatment options and payment plans available as well as the availability of health related classes most of them offer.

Dr. Tom Chaney is a chiropractor from Annapolis Maryland. For more information on

Annapolis chiropractic offices

,

click here to visit our site

.

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Annapolis Chiropractors Offer Unique Health Advantage}

Wikinews interviews Eric Saussine, director of the James Bond fan film Shamelady

Wednesday, July 16, 2008

The James Bond film series is one of the most popular and successful, having grossed over US$4 billion worldwide. The suave, sophisticated secret agent has secured his place in popular culture as the definitive action hero that has appeared in twenty-three films between 1954 and 2006.

Daniel Craig was announced as the seventh actor to portray 007 in late 2005, making his debut in the 2006 smash hit Casino Royale. While fans await Craig’s second outing in Quantum of Solace, due later this year, they have been able to watch Shamelady, a fan film made by the French film production company Constellation Studios.

Shamelady is a tribute to Ian Fleming, the author of the James Bond novels on which many of the films are based, and EON Productions, the makers of the official 007 films. The film was first released in 2007 and runs just under an hour long. It can be downloaded from Constellation’s website or viewed on YouTube.

Legally, the filmmakers cannot profit from Shamelady, but they didn’t make it for the money, rather the thrill of creating an original Bond film. The plot is fairly simple, and reminiscent of Casino Royale. Bond is sent to a casino to nab a vicious crime lord, but gets betrayed by a fellow agent in the process. Viewer reaction to the film was positive for the most part, and Constellation Studios has now planned a sequel to Shamelady, which director Eric Saussine speaks of in the interview below.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_interviews_Eric_Saussine,_director_of_the_James_Bond_fan_film_Shamelady&oldid=675363”